2024年端午节礼赠-员工端
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包装全案设计
DREAME追觅
消费电子
员工端端午礼赠紧扣节日特质与初夏季节氛围,面向当下盛行的户外休闲生活方式完成选品策划。整套礼赠包含露营气床、便携挂饰、随身小包、折叠桌椅等户外装备,兼顾端午礼盒的节日属性,同时注重物品的长期日常复用。在满足仪式感的前提下平衡实用功能与视觉审美,希望员工可以走出室内,拥抱自然山野,在露营出游中舒缓工作压力,感受端午时节独有的松弛惬意,传递品牌对内部伙伴的贴心关怀。
Dragon‑Boat‑Festival gift for employees responds to festival features and early‑summer vibes, tailored for the popular outdoor leisure lifestyle. It consists of camping air sofa, portable hangings, crossbody bags and foldable chairs. Beyond festival ritual needs, these items support long‑term daily use with balanced practicality and aesthetics. It invites team members to get close to nature, relieve work pressure and enjoy relaxing festive moments, reflecting thoughtful care from the brand.








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