CHOCOONAL is an artisanal chocolate brand. Its logo adopts spiral‑loop graphic inspired by flowing chocolate, with refined sans‑serif fonts for multi‑version usage rules. Built on off‑white base and warm‑brown accents, the minimal‑style VI system includes catalogs, staff apparel, tableware, multi‑material bags and store signs. It blends rustic hand‑craft texture with modern minimalism, delivering consistent brand visuals across product, staff and offline store scenarios.