2025年入职礼设计选品方案
设计类别:
服务对象:
所属行业:
包装全案设计
DREAME追觅
消费电子
以 “HELLO NEW DREAMER” 作为核心主题,整体选用清爽干净的蓝银科技色系,将简约几何形态与环形符号作为整套项目的核心视觉语言,从包装外观视觉体系到实物物料呈现,再到入职欢迎文案内容,进行完整统一的一体化设计表达,在礼盒载体之中融入品牌独有的科技气质,传递出新锐科技企业面向新员工的人文关怀,同时诠释品牌不断向前的探索精神。
Taking “HELLO NEW DREAMER” as the core theme, the design adopts a fresh and clean blue‑silver tech‑oriented color palette, with minimalist geometric shapes and circular symbols serving as the core visual language for the entire project. It achieves fully unified integrated design across packaging visual systems, physical material presentations and onboarding welcome copy. Infused with the brand’s distinctive tech temperament through the gift‑box medium, it conveys the human‑centered care of a cutting‑edge tech enterprise for new employees and interprets the brand’s forward‑looking spirit of exploration.









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