2026年春节礼赠-员工端
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包装全案设计
DREAME追觅
消费电子
整套春节礼赠以浓烈喜庆的正红为主色调,将品牌符号融入礼盒纹样,营造浓厚的新年氛围感。选品覆盖年味零食吃食、新春红包贺礼、居家软装好物、趣味 IP 毛绒玩偶以及实用生活家电,兼顾节日欢聚、居家休憩多重生活场景。礼盒在传统年礼的基础上,融入现代居家审美,既有新年仪式感,又贴合员工日常居家使用需求,以此回馈全体员工一年的辛勤付出,传递品牌温暖,祝愿大家阖家喜乐,开启红火顺遂的新岁。
This 2026 Spring‑Festival gift set for employees adopts vibrant festive red, embedding brand symbols into gift‑box patterns to build strong new‑year atmosphere. It covers festive snacks, red envelopes, home decorations, IP plush dolls and practical home appliances for multiple daily scenarios. Blending traditional festival customs with modern home aesthetics, it rewards team members for their hard work throughout the year, delivers brand warmth and wishes everyone a happy and prosperous new year with families.








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