2025年春节礼赠-员工端
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包装全案设计
DREAME追觅
消费电子
以 “爱在日常,守护在身边” 为核心情感脉络,本次员工端春节礼赠方案旨在将新春祝福融入日常陪伴。整体视觉采用热烈喜庆的红色为主调,搭配精致金色点缀,营造浓厚的新年氛围。设计将传统生肖元素与现代简约风格相结合,通过温馨的视觉语言传递品牌对员工的关怀。礼盒内容兼顾节日仪式感与生活实用性,旨在让每一位员工在开启新年的同时,感受到来自品牌的温暖与守护,将这份关爱延伸至生活的每一个角落。
Centered on "Love in daily life, by your side," this Spring Festival gift set for employees blends New Year wishes with everyday companionship. Featuring a vibrant red palette with gold accents, it creates a festive atmosphere. The design merges traditional zodiac elements with modern minimalism, conveying the brand's care through warm visuals. Balancing festive ritual and practicality, it aims to make every employee feel the brand's warmth and support as they start the New Year.









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