2026年春节礼赠-员工端
设计类别:
服务对象:
所属行业:
包装全案设计
DREAME追觅
消费电子
立足于 “以用户为中心” 的品牌底色展开本次员工春节礼赠,浓烈醇厚的红调烘托新年热烈欢腾的节日氛围,将居家休憩、运动活力、生活食趣等多元日常场景融入视觉表达。礼赠跳出传统年货的固化框架,把创新带来的洁净、便捷与温暖,从面向外部用户延伸至内部每一位伙伴,兼顾年味仪式感与居家生活的实际体验。借新春这份载体传递品牌温度,感恩全体员工一路的付出,期许这份微光汇聚成力量,陪伴大家奔赴烟火寻常的美好新年,在工作之外也能好好享受松弛自在的家庭时光。
Rooted in the brand’s user‑centered philosophy, this Spring‑Festival gift for in‑house employees features rich festive red tones and visual storytelling across home relaxation, fitness and gourmet moments. Breaking the stereotype of conventional New‑Year goods, it extends the brand’s pursuit of cleanliness, convenience and warmth from end‑users to every team member. Delivering sincere gratitude for everyone’s hard work, it hopes to bring comforting festive vibes and wish all staff a pleasant, relaxing new‑year holiday with family.








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